PureID + ColorTokens – Stronger Zero Trust Offering for Customers

Exciting News… we are joining forces with ColorTokens to make enterprises more resilient & breach ready. PureID will continue to grow and scale as part of the ColorTokens family.

The Force Multipliers

ColorTokens is acquiring PureID to strengthen its Xshield Enterprise Microsegmentation Platform with powerful identity-based segmentation.

PureID’s ZeroTrust Authentication stack, PureAUTH, provides cryptographically secure methods to bootstrap identity for Humans & Machines. This forms the bedrock of reliable identity on top of which secure and regulated access is delivered. This unique capability of PureID sets it apart from all other IAM solution providers in the industry.

PureID’s Non-Human Identity Engine, which leverages AI-based Access Regulation rules, will empower the next generation of offerings from ColorTokens. 

“PureID’s identity-based segmentation aligns with our vision to provide stronger segmentation and smarter containment while still allowing reliably identified access to business-critical resources,” said Rajesh Khazanchi, CEO of ColorTokens. “These capabilities play a key role in the continuous enhancement of our Xshield product to ensure organizations are effectively protected from the growing risk of cybersecurity threats.”

New chapter for PureID

PureID was founded by Ajit Hatti in 2020, who was joined by Neeta Hatti to run the operations as a Director, and Parag Bujone, who took the product to the market as VP of Sales & Marketing. Sumit Siddharth (Sid) came on board as an investor and advisor to PureID.  

Since then, it has been an exciting journey for PureID, with its Headquarters in the UK & R&D team spread across India, serving customers worldwide.

"It was a pleasure working with Ajit, incubating PureID right from the idea stage to a point where we had some great global brands as our customers. My best wishes to the team as they embark on this new journey with the industry leader, Colortokens," said Sumit Siddharth.

We thank our customers & partners who have been very supportive in our journey. We will continue to serve them with our best as part of the ColorTokens family

- Parag Bujone, VP Sales & Marketing

PureID, for the last four years, has been disrupting the IAM space with its innovative Passwordless IAM offering. PureID will continue to grow & scale in multiple geographies under the ColorTokens umbrella benefiting from its global sales engine, marketing muscle & distinguished leaders joining its advisory board.

The Celebrations are on

While the celebrations are on, under the leadership of Rajesh Khazanchi, founder & CEO of ColorTokens and Ajit Hatti, founder of PureID, the teams from both the organizations are working together to deliver excellence in microsegmentation leveraging reliable identity and helping businesses become beach-ready.